The Best Way to Drive Your Online Business

Developing a robust ecommerce web design is crucial once you decide to take your business online. Website design is thus considered as the foundation of any online business that guarantees highest returns possible.

Any business today, whether small or big is seriously considering website design to help take their businesses to the next level.

Always think professional

If you are thinking of following this path in advancing your business, we at Trust Venture have a number of professionally experienced experts to help you with your eCommerce website design Singapore. The expert web designers include the right design tools, shopping carts, and a reliable payment system among several other elements that will guarantee a safe and useful eCommerce website for your customers. You simply need a professionally developed website that runs 24/7 for the customers to access anytime they go about shopping.

Guaranteed seamless shopping

You do need an eCommerce web that is easy to navigate for all kinds of visitors who visit your site. Visitors need to see what they are looking for within seconds of landing your website otherwise the back button is just a click away. With clear information that will lead the visitors through various pages you can be sure of better results.

Ecommerce web design principles in play

Our team of experts specializing in Ecommerce Web Design usually follows different basic eCommerce website design principles to ensure that the websites designed and developed serve as the best storefronts for doing business. The basic attraction features are applied to make visitors glued to the site and even make them come back to do more business.

It is also important that security for the visitors’ transactions is enhanced especially for customers using the credit and debit cards. You need not to worry once the job is placed on the hands of our professionally experienced web designers.

Shopping cart development

This is a crucial feature that our expert designers include in the development of a website for your business. This software is necessary to help visiting customers in buying products and services and storing them as they continue with navigation of the website to check out more products and services. This feature has really transformed online shopping to become real.

Way from scratch, our expert web designers will help you through each step starting with laying down the systematic process which is basically the foundation of any eCommerce website. With application of the best strategies, proven tactics and customization of the website according to the client needs, the professional experts working with us will present you the best Ecommerce Website Design for your approval.

Ecommerce web design trends

Our expert designers do understand that eCommerce business has really heat up and competition is extremely high. In order to gain a competitive edge in the industry, the latest eCommerce trends are put in play to make sure you stay right ahead of the rest. Some of the trends that our designers observe and apply are such as;

Flat design- this over time has proved to be the best fit for eCommerce websites. The design is quite attractive and serves as the best way to put full focus of a site on products and services. You need not worry about website speed as this design guarantees fast loading even when large product pictures are used.
Responsive design- at this age and error, mobile use has become essential and for that reason your business website needs to be responsive to the use of mobile phones, iPads and desktops. Our professional designers will help you in delivering the best experience to your online visitors. A responsive design is all you need to provide consistent experience to your customers regardless of the size of screen or type of device they are using.
Multiple font use-visual appeal is quite crucial in any eCommerce website. Though this can be hard to some people, when done in the right way, it creates a cohesive appeal

There are many more website trends that come up each day. Our top quality professionals are usually up and about with the latest updates and quickly ensuring your website gets the best appeal needed in online marketing. Though not all trends can be used to all retailers, the expert web designers look into your eCommerce needs and apply only the trends they believe are going to improve your online business.

Visiting the internet today, you will realize a number of websites that are totally not useful to customers and owners. We help you avoid falling into such a category with your online business. With the basic eCommerce principles in play fused with the latest trends, you can be sure our website design Singapore will be the best for you to achieve great results. We guarantee success in your online business by developing user-friendly websites that are customized to meet specific customer needs.

All the services offered are affordable to all business owners because we believe in cost-effective solutions that will guarantee better returns to business.

Social media success: 6 brands to learn from

We know you have heard this hundreds of times by now, but we will say it again: “Every business willing to grow must be active on social media.” However, posting content weekly or daily and answering fans and followers’ inquiries sometimes isn’t enough. What every brand needs is mastering social media in its own way. To do so, brands should act differently and uniquely. So as a social media agency, we decided to share with you 6 ways that made 6 successful brands on social media:

Smart response: In the last week of August 2016, Skyscanner’s Facebook account became the “talk of the town” due to an astonishing reply to one of its fans. For those who don’t know it, Skyscanner is a search engine for flights, hotels and car hire. Switching back to the story, one of its users found a baffling suggestion when checking for a flight, so he left a “sarcastic” Facebook comment wondering about their weird proposition. What happened next was definitely beyond expectation.

Instead of apologizing for their mistake, Skyscanner replied to the complaining person with a set of funny and smart answers that gathered, in few hours, thousands of likes, and hundreds of comments complementing this great internet win.

Impressive social media presence: With more than 1.2 million followers on Instagram, Airbnb isn’t only good in collecting followers, but is actually the “Best Overall Instagram Presence”. This title hasn’t been awarded by our digital agency, but by the 2016 Shorty Awards, a social media award. The reason behind this recognition is their ability to make a great use of Instagram’s core value by posting interesting visual contents. When searching for a vacation home, people often make up their mind according to pictures. And that’s exactly Airbnb’s social media strategy to attract followers and users.

Reaching out to people: Reaching out to people can be an effective way to gain exposure and master social media. Nivea’s activities on Twitter is a great example. This beauty brand look for people tweeting about skin problems in order to help solving them with customized tips. To find such issues, Nivea simply made use of the Twitter search feature without following specific hashtags. Sometimes, there’s no need to think too much or to spend a budget to promote your brand, a smart move can help you do it.

Inspiring people globally: Dove is another great example of a social media success, simply by trying to make the world better. How? Every once in a while, Dove post a new online video campaign to help women feel good about themselves, and each time their video goes viral. Every campaign is associated with a customized hashtag that allows people to directly relate to the brand and the mission. Their campaign “Dove Real Beauty Sketches” ended up to be the most viewed online ad of all time with more than 163 million viewers on Youtube only. The impact of this campaign was translated into millions of people sharing the supportive and positive message behind it.

User-Generated content: GoPro, the cameras company, is using a social media strategy based on user-generated content to promote its products. In other words, the pictures and videos are submitted by the consumers themselves in order to show their products capabilities, and the experience. Depending on the users to promote GoPro products makes the brand extremely interactive. In 2015, GoPro Instagram followers reached 6 million, and was the fourth most engaging brand on the social network.

Following trending news: Don’t we all love Oreo? Whether with their cookies or their social media presence, the cookie company is doing a great job. We all know how Oreo taste, so we will jump to their online presence. As a matter of fact, Oreo created one of the most successful social media campaigns ever. How? To celebrate their 100th birthday, Oreo produced 100 new posts on Facebook for 100 days inspired by trending news. Each post was shared more than 1,400 times on average boosting their engagement by 195% and gathering more than a million Facebook fans. Another great example of benefiting from trending news, is their “You can still dunk in dark” live post during the Super Bowl blackout which got retweeted more than 15,000 times.

In a world where digital competition is growing bigger and bigger, brands must focus on being unique. If you are willing to kick it up a notch, contact our social media agency to create an effective social media strategy or campaign.

5 Video Surveillance Trends to Watch Out For

The video surveillance market is driving substantial growth in the security industry as a whole. With several major players launching modern and innovative surveillance solutions (many companies are making video analytics a standard feature in all their IP cameras), a large number of mergers and accusations happening, and the global demand for top-notch surveillance solutions (installed base of security cameras in North America is expected to reach 62 million in 2016), the industry is treading on the path of significant development.

There a number of elements are having a big impact on the industry, as well as on the adoption of surveillance technology in general. Although the surveillance industry is undergoing major transformation, with several trends happening, let’s look at 5 trends that are set to be at the core of the surveillance industry:
IP Cameras
• IP video cameras are going to become hugely popular in the industry; with the ability to send and receive data through the Internet, these cameras ensure secure transmission through advanced encryption and authentication methods.
• The remote accessibility capability allows operators to view live video from multiple cameras through PCs, smartphones and other handheld devices.
• Modern cameras are offering a plethora of features like anytime, anywhere recording, automatic remote backup and motion and tamper detection along with unparalleled image quality, advanced analytics, real-time alerts and reduced false alarms.

Panoramic Cameras
• The last few years has seen a stark increase in the popularity and adoption of large degree cameras – a trend that will continue to grow in the coming months.
• Featuring 180° or 360° field of view, panoramic cameras are ideal for mounting on ceilings, walls, and pillars and cover large areas like assembly lines, manufacturing units, factory shop floors, warehouses, and airport parking lots – they provide full field of view with zero blind spots.
• Modern Panoramic Megapixel Dome Cameras are weather and vandal resistant, and offer full 1080p resolution with dynamic processing, distortion correction, multiple transmission modes for versatile monitoring of wide areas in addition to face detection, and privacy zone masking.

4K Resolution
• High adoption rates of cameras with 4K resolution are a norm in the industry, as they enable security professionals to achieve more pixels with wider fields of view.
• 4K cameras have the ability to render colors more accurately, offering better resolution of objects
• The frame rate of 30 frames per second ensures you don’t miss miss crucial details that are essential for complete situational awareness.
• The 16:9 aspect ratio provides a broader coverage of the scene and can also be turned into 9:16 to monitor long corridors.
• Today’s high resolution cameras combine 4K resolution with low-light sensitivity and offer bandwidth optimization features, along with intelligent scene capture capability to adopt the best picture quality.

Video Management Software
• Video management software allows the automation of security actions and control external systems, reducing the amount of manual tasks.
• Centralized management give users the option of managing multiple geographically dispersed sites from one central location, saving time and operational costs.
• The ability to seamlessly work with a variety of other systems such as Point-of-Sale systems, gaming consoles, traffic signals, access control systems, and parking management systems make video management software an ideal choice for ensuring end-to-end surveillance.
• Video management software enables central management of a large number of cameras and allows monitoring of live or recorded images by authorized users from anywhere on the network.
• Designed with a user-intuitive graphical user interface, and a wide selection of viewing configurations enables operators to easily import site maps and monitor live images in real-time.

Cloud Based Systems
• Cloud Based Systems enable operators to view live and recorded video from any location using a standard web browser or any handheld device.
• These scalable systems generally work a number of IP cameras, enabling you to meet the needs of commercial businesses, as well as mid-size and small business owners.
• With no PCs to manage or software to install, cloud based systems allow users to get up and running quickly with minimal disruption to their daily business.
• Their high compatibility enables them to seamlessly integrate with a wide array of cameras, so you can leverage your existing cameras and store recorded video in the cloud.
• Cloud based video surveillance systems enable organizations to centrally manage and collaboratively share video surveillance from thousands of servers and cameras worldwide.
• Users can quickly and easily integrate these systems using existing networks, hardware, and infrastructure and enjoy all the benefits of the cloud.

Improving And Impressing With Web Marketing Tactics

Improving And Impressing With Web Marketing Tactics

In many ways, online marketing is the perfect marketing campaign that business owners endlessly search for. Web marketing offers a variety of ways to reach customers all over the world. In fact, many of the ways are inexpensive, sometimes even free, and yet still very effective. Read on to find tips which will help you to get started on the right foot and increase your profits to unimaginable levels!

Website marketing is about staying up to date and looking for new ways to market your products. If your business falls behind on these technologies, customers might begin to doubt you. Make sure that you are updated on new technologies, and your customers will respect your products and the decisions that you make.

Offer a short-term incentive or promotion to boost your site’s PageRank. If the deal you offer is good enough, consumer deals sites will offer links to your website. This is the same thing as selling something as a loss and making money off of it later.

Put a link to your website in every signature area you can. Include it at the bottom of every message board or forum posting, for example. Also link to your website at the end of every email you send. This is a non-aggressive way to promote your website whenever you talk to anyone on the Internet. As well as the URL, include a short call-to-action phrase.

Think about methods you want to use to advertise your webpage. A good way to advertise your page is to give something away, tell people about it in blogs, or put ads out at businesses. There are lots of ways to attract visitors to your site. Just be as creative as you can.

Your website’s tag provides a perfect opportunity to establish and shape your identity. The title of your website can determine how your customers perceive your business’s website. Poorly written website tags don’t convey the message that you need to send to draw and keep the reader’s attention.

In an effort to encourage ad clicks, use an image to link to the product page you want them to buy from. The image can use lettering that matches your article’s font and be placed at the article’s end. People will be less likely to notice it, and it will not clutter up the page like a typical ad would.

Marketing through the internet should not always be done on the internet. You can contact other bloggers or anyone else in your field and then hold a conference some place in person. You can improve a community feeling this way, making bloggers want to write all about your product or service.

Utilizing email for marketing your business is a great idea. Send them messages that have quality content, including updates on products and sales you may have. You need to make sure the customer understands you are giving them pertinent information, instead of spam. Newsletters are a great way to stay in touch with your customers. It also lets them know that you care about them an would like repeat business rather than just treating them like a dollar sign.

As has been revealed earlier, internet marketing is an amazing way to reach out to customers and to bring attention to your business and products. The opportunities are endless and the benefits are immense. By utilizing the information in the article, you can build your customer base and bring new recognition to your company.

Artsyl Technologies “Levels Up” Its Partnership with Acumatica

ONTARIO, CANADA (January 16, 2017) — Artsyl Technologies, Inc.™, a leading global provider of smart process technology for data capture and document workflow processing, today announced that it has increased its involvement in the Acumatica Developer Network Community and enlisted as a Gold Sponsor of the 2017 Acumatica Summit to be held January 30-February 3 in San Diego, CA.

The company’s recent release of docAlpha 5.0, the company’s flagship smart process platform, delivering intelligent capture and workflow functionality and integration with Acumatica for end-to-end business process automation, prompted the company’s expanded role as an Acumatica partner and business process automation thought leader.

“We are proud to elevate our role within Acumatica’s vibrant and innovative community of customers and partners as part of our mission to deliver smart process technology and business automation to the middle market,” said Jeff Moore, Chief Sales Officer of Artsyl Technologies. “The docAlpha smart process platform is a perfect fit for Acumatica partners and customers who want to make the most of their investment in cloud ERP technology and business process automation.”

The Artsyl docAlpha platform’s ERP and ECM integrations allow companies to quickly and easily implement automated processes to extract data from business documents, input that data into Acumatica and launch approval workflows.

“Integration with docAlpha will empower Acumatica customers to cost-effectively automate business processes and realize a greater return on their investment from their core business systems,” adds Moore. “We look forward to adding the domain expertise of our community to the collective knowledge of the Acumatica family.”

Platform capabilities provided by docAlpha 5.0 will allow Acumatica customers to:

• Automate A/P, A/R and other business processes end-to-end, eliminating manual data entry and driving approval workflows and transaction entry within Acumatica

• Transform existing documents and files into transaction data to inform business rules for process automation

• Gain control and visibility over your AP/AR and other processes while reducing cycle times

• Create and share reports to deliver business intelligence that creates greater visibility to processes and key performance indicators.

5 reasons why online video marketing is the new to-do

In 1941, the world watched the first TV commercial ever. More than 70 years later, with the booming of the internet and the social networks like Facebook, Youtube, Vine and others, the world witnessed a significant increase in video watching.
Due to this phenomenon, many businesses and web agencies in Lebanon and the world took advantage of this new opportunity by including online videos in their content marketing strategies. They were right to do so, and you should do the same.

Below are 5 reasons why online video marketing is the new to-do for any business willing to succeed online.

Youtube, a search engine not like any other
There’s no doubt that Google is the leading search engine in the world, without a serious contender. And in a totally different style, Youtube comes second. While Google has more than 100 billion searches per month worldwide, the video-based social network has more than a billion users who watch millions of hours of video. So with an optimized and interesting video, you can reach a huge number of viewers within days.
Another benefit of Youtube is the use of its online ads that can make any video be viewed by a specific target market. For example, if marketing for a music video, Youtube ads allow you to show it to users who are listening to the same style of music, and even songs for specific artists.
Finally, when a video is published on Youtube, it can be easily distributed on several other platforms in order to widen the reach.

Videos are also booming on Facebook
If Youtube is the second largest search engine, Facebook, with more than 1.65 billion users, is the biggest social network…ever! According to a study made in the end of 2015 by techcrunch, Facebook doubled its daily average video views from 4 billion to 8 billion in less than a year time. This enormous evolution created a rivalry between the social network and Youtube in video views.
In addition, according to Socialbakers, Facebook videos demonstrated to be the type of posts that is getting the most organic reach. Few years ago, due to an algorithm update, pages started depending on ads to reach more users, and without a media budget, it would become difficult for them to succeed. But here comes the videos.
Also, a media budget would be necessary to broaden the reach of your video campaign as Facebook ads proved to be an effective way to promote content in a targeted way.

Videos help people get connected and attached to a brand
It’s easier for humans to watch a video than read an article, as our brains process visuals faster than texts. In fact, a one-minute video is worth 1.8 million words. For this reason, memorizing a story told in a video is less complicated than one told in an article. This helps users remember the brand, the product or the service that is being marketed in a video, which keeps them connected.

Your competitors are doing it
The impact of videos is obviously known to everyone by now, as more and more businesses are trying to take the lead by producing such content. In fact, in the US, 87% of online marketers use video content, according to Hubspot. This shows that a big part of businesses started adding videos in their marketing strategy, and there’s is a high chance that your competitors are too, and are probably reaching and attracting your target audience.

Videos ROI
One of the most important points, and probably the biggest concern is the Return On Investment of videos. Many studies show that videos are the most effective type of content, and here are some stats from Hubspot to prove it:
Including a video on a landing page increases the conversion by 80%
According to Youtube, video consumption on mobile rises 100% every year
After watching a video, 64% of users are more likely to purchase a product
65% of decision-makers visit the marketer’s website and 39% call a vendor after viewing a video

In conclusion, using online video marketing to promote a brand, a product or a service is not a simple task to do, but is definitely worth doing. However, producing a video and paying to advertise it isn’t enough as the content is still king. Therefore, invest in coming up with a topic, developing and implementing it instead of wasting your time to create an unattractive video that won’t reach your objectives. So for a successful video campaign, collaborate with a web agency to plan and produce it.

10 Favorite Productivity Apps for Business Owners

Your business is running fine, but taking care of all the wok related to accounting, tracking the expenses, employees’ schedule, and answering queries and complaints of clients bogs you down. To overcome these constraints that a small business owner faces, using apps that can save your time and money is the best solution.
The app’s developers have gone all out to create utility-based apps. Choose the ones that work to make your task easy. Here is a list of some apps that are helpful for business growth and management.

Call Scheduler

When starting a business or trying to expand it, you require calling and talking to many persons. You might forget to call someone or miss out calling a critical client. The Scheduler is an app that helps you to pre-schedule any number of calls and text messages, by a fixed date and time. The app sends the messages and calls automatically. In case you cannot connect, it attempts to contact again.

Fuze

If you require an app that helps you to have conferences and meetings with your people, Fuze is the answer. This software can be used on all operating systems and devices. The best audio-visual quality allows you to host online meetings with up to 25 participants for free. Buy the pro-plan that allows connecting to 125 people at a low cost.

Producteev

A good manager of a company has to ensure that everyone working for the firm has a task assigned to him or her every day. You can now do this through Producteev, a free app that works on iOS and Android platforms. You get the app in regular and premium versions, designed to address the needs of organizations of varying sizes. You can assign tasks to individuals, create subtasks and implement privacy settings.

DocuSign

As the owner of business, you need to sign many documents related to your business or banking transactions and more. Going to a place physically takes up a lot of time. You do not need to rush back to your office from an important meeting or go to any location if you download the app DocuSign on your hand-held device.

Evernote

You need space to keep all useful information and ideas you come across every day. Evernote is like a journal that facilitates the storage of little pieces of information in one place. You can store videos and audio clippings, photos, files, and notes up to a maximum limit of 60 MB per month, in the free version. You have to pay a small price for the higher version that can store more data.

Kabanflow

If your business banks on people working from home or different locations, Kabanflow is an online task management app that can prove useful for you. The tool enables you to give an assignment to your colleagues to upload necessary documents and also assign due dates. You can easily visualize the workflow and communicate faster through this tool that works on the hand-held devices and the computer.

Basecamp

Members of your team may need to collaborate for completing a project. Basecamp is an app that provides a single view dashboard with links to a project. The app allows the project managers to exchange information and discuss the details through the discussion font and see files, tasks and the date of completion.

Paypal

Making regular payments is an essential part of business. To pay bills and make payments to different suppliers, you can use the Paypal that offers a convenient platform. Linking your accounts or debit and credit cards to the Paypal makes the transactions easy and fast. You can use it across all devices.

Dropbox

Dropbox is a file-sharing platform that offers many advantages to business owners. The application syncs documents across devices and you can reach them from any location. This is a reliable method of sharing files and folders with your group members for improved collaboration.

Clear

Time management is critical to running a successful business. Clear is a time-management app for iPhones and Android devices that you can use to plan and organize day-to-day work. The app also has the facility of setting reminders to help you. Through the justifiable program, you can pull down and pinch a task and swipe it off the screen once it is over.

Most of the apps mentioned above are free to use or offer a free trial period. Try using a few of them that suits your business needs. If you find that an application is not working for you, there are other flashiest apps, with similar functions, available. You will get some that will prove to be useful in increasing the productivity of your business.

No Matter What – you will still earn!

How many times have you offered a ride to friends and colleagues out of the goodwill of your heart? It may be that you are all going to the same place and since you have a vehicle and will be driving, they all ask if they can ride along with you. You kindly offer them your services. What if I was to tell you that you can continue to do so and the only difference is that you would be charging them for the services?

THE BENEFICIARIES

THE OWNER OF THE CAR RENTING CLONE

The script allows drivers to rent their car for a particular journey to other passengers who want to travel with them. For every car that is booked out for renting on your site, you get a fixed amount. You also get an extra set amount for every passenger that chooses to ride in the rented car. The set amount is usually a fixed percentage of the fare that the driver is charging his passengers.

THE DRIVER

It is only fair that the driver of the rented car in questions gets to benefit from this arrangement. Otherwise there is no incentive for using this service. For every passenger who rides in his car, he gets a preset amount. The more the number of passengers, the more his income. Therefore there is every incentive for the driver to rent his car; this way he can get his petrol expenses as well as wear and tear charges and maybe get some extra too.

The benefit of such a system is that everyone who travels benefits in some way or the other be it by way of revenue, or reduced fare.

The owner of the script will obviously get his percentage commission too.

WHAT ABOUT CAB SHARING SCRIPT?

It would make you the proud owner of an online cab sharing business. Anyone who has booked a cab to travel from A to B will input their travel details on your site i.e. date, time and number of seats available on the route. Other passengers who are going to the same place on that day can opt to share that particular cab. The script owner will not only get a set commission from the person who has advertised his ride on the site but also from the other passengers who have decided to share the cab with him. Apart from the script owner getting an income, the rest of the passengers get to travel to their destination at a fraction of the original cost. Isn’t it just a win-win situation?

ON A SERIOUS NOTE

As the way things are going as far as global economy is concerned all of you need to look at alternate ways of earning to help make our ends meet. What better way than to invest on one of these scripts? The beauty of this business is that it will never go under because everyone has to go one place or the other, and they would need a commuting medium. By using your services, they are ensured a cost effective and comfortable ride.

By investing in an online business like a cab sharing script or a car sharing clone, you will surely secure your future.

10 SEO Terms You Should Know About

What is a backlink? What is 404 error? What’s the difference between 301 & 302 redirect?… If you are a business that delegated the SEO activities to an SEO agency, then you have definitely asked about, or maybe checked on Google, the meaning of some of these terms. Well, as an SEO company, we were approached by several of our clients in order to clarify some of the “technical” words used in our reports and recommendations.

For this, we decided to make it easier on everyone by creating a not-so-technical guide for 10 SEO terms everyone should know about.

Let’s start..

1. 301 vs 302 redirect: 301 redirect is a permanent redirect of a page, stating that it no longer exists and that it has been moved to another location, to another URL. A 302 redirect is a temporary redirect, which informs search engines that the page, for a reason or another, does not currently exist but will be back later on. Asking yourself what is the difference in terms of impact? Well, we advise you to always use the 301 redirect for a simple reason: it is more SEO friendly than the 302 redirect.

2. 404 not found error: When you or your website’s visitors see this error, it means that the page no longer exists, and hasn’t been transferred to another page either. In another term, neither a 301 nor a 302 redirect has been used. If the page removed doesn’t have another related page to redirect to, use one of these solutions: 1) create a 301 redirect to the homepage, 2) build a creative 404 page giving the option for the visitors to choose where to go.

3. Alt text: It’s a description of an image allowing visitors facing visual issues to understand what the picture is about. While this seems not really important, it is advised that every image on a site has an alt text, not only for visitors, but for search engines also. It helps them know what the image is about in order to show it in search queries.

4. Anchor text: It’s the text used on a page that links to another page. Generally, an anchor text is recognizable by being dark blue and underlined. It helps both search engines and visitors understand the destination page once clicking on the anchor text.

5. Canonical URL: It’s a tag that tells search engines which is the original URL of the page, in case of duplicate content. Normally, having duplicate content harms SEO, however, in some cases, it’s not really an issue. For example, in an ecommerce website, the same product can be accessed through different URLs, so here comes the role of the canonical URL to set things straight and point out the original one.

6. Backlinks: These are links present on other websites that lead to yours. This is one of the most important SEO practices and is part of the off-page optimization of a website. The number of backlinks to your website reveals its popularity. However, be careful, as backlinks acquired in an unethical way can actually harm your website ranking instead of benefiting it.

7. Black hat: Talking about unethical, black hat refers to improper techniques used to empower the ranking of a website. The most common tactics considered black hat by search engines are spamming and keyword stuffing.

8. Google Panda: It seems that Google loves animals for naming their algorithm updates accordingly. Panda is an update launched in 2011 that favors high-quality content over low-quality content. In other terms, websites with high-quality content have a better chance to appear before websites with low-quality content on search results.

9. Google Penguin: Even though penguins are cute and harmless animals, Google Penguin can hurt your website badly. It’s also a Google algorithm update, introduced a year after the Panda update, that has the role to punish websites with backlinks acquired with black hat techniques.

10. Google Hummingbird: Not sure if Google is still a search engine or it turned into a zoo. Google Hummingbird is another algorithm update introduced in 2013, that focuses on understanding the real purpose and the exact information needed behind a search query.

These 10 terms give you a better understanding of SEO jargon and can help you improve your website’s results. However, this is only a basic guide, and, as you know by now, SEO is way more than just that. Let us know whenever you encounter a recurrent term that isn’t in this list, and if found appropriate, we will add it.

6 Hot Tips to Rock Your Social Media Results

Social media is a powerful way to build a following, turn prospects into leads, and drive sales.

One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts.

If you aren’t getting the social media results you are looking for, perhaps it’s time to look at new tactics.

If you are ready to get more out of your social media marketing, here’s 6 techniques to try:

1. Use Facebook Live. Video marketing is a powerful addition to your marketing mix. But live video is shown to keep users watching for 3 times longer than a recorded video.

Fans love the feeling of listening to what you have to share in the moment. Try answering questions and providing tips while live.

Other ways to use Facebook Live is to broadcast an update when you are networking or attending events. Or share a Facebook live update on any launches coming down the pipe.

2. Offer Opt-In Gifts to Grow Your Marketing List. People can’t resist getting a checklist, blueprint, app, or white paper that offers valuable information.

When you give value first, it goes a long way to building trust and rapport with your followers. Plus, this allows you to capture your social media leads into your email marketing list.

Give them something they can’t refuse and send them to a landing page to sign up. That way you can keep in contact via email sharing additional offers and information in a drip campaign.

3. Invite People to Take Action. Be strategic with your calls to action to get the most out of your social media efforts.

In addition to sharing a mix of posts, be sure to offer ways your fans can dive deeper with you. This can include a free consultation, special offers and discount deals, webinars, participation in your Facebook group, and more.

4. Build Your Fan Base Organically. Never hire someone from Fiverr who can add 10,000 fans for a fee. This is a bad idea on many levels.

Instead, find groups with people in your target audience. Be helpful. Start real conversations. Invite them to join your social media page or group.

Don’t be afraid to reach out with private messaging to respond to questions they have or share resources or advice.

So don’t buy followers. It’s about quality of followers, not quantity. It’s better to have 1000 raving fans you have attracted, than to have 10,000 fans who don’t really know you or have investment in the connection.

5. Offer a Mix of Post Content. People love variety. Be creative and provide a variety of content formats including how-to articles, videos, graphics, and infographics.

An ideal content marketing strategy is to always keep your target market in mind and post what you think they will best want to receive from you.

6. Post at the Ideal Time for Best Exposure. Timing is everything. If you share an incredible post, you want to ensure the most people possible can see it!

There are many social media tools to help you see the best times to post content to reach the biggest audience. This may vary from platform to platform.

So don’t guess when you can use analytic tools with reports that help you identify the ideal time to post.

Social media is evolving and growing fast. There is a lot of opportunity get leads, drive sales, and build a following but you have to get creative. You can’t just rely on the old tactics you have used in the past; you need to implement new techniques and tools if you want to stay ahead of the competition.