Artsyl Technologies “Levels Up” Its Partnership with Acumatica

ONTARIO, CANADA (January 16, 2017) — Artsyl Technologies, Inc.™, a leading global provider of smart process technology for data capture and document workflow processing, today announced that it has increased its involvement in the Acumatica Developer Network Community and enlisted as a Gold Sponsor of the 2017 Acumatica Summit to be held January 30-February 3 in San Diego, CA.

The company’s recent release of docAlpha 5.0, the company’s flagship smart process platform, delivering intelligent capture and workflow functionality and integration with Acumatica for end-to-end business process automation, prompted the company’s expanded role as an Acumatica partner and business process automation thought leader.

“We are proud to elevate our role within Acumatica’s vibrant and innovative community of customers and partners as part of our mission to deliver smart process technology and business automation to the middle market,” said Jeff Moore, Chief Sales Officer of Artsyl Technologies. “The docAlpha smart process platform is a perfect fit for Acumatica partners and customers who want to make the most of their investment in cloud ERP technology and business process automation.”

The Artsyl docAlpha platform’s ERP and ECM integrations allow companies to quickly and easily implement automated processes to extract data from business documents, input that data into Acumatica and launch approval workflows.

“Integration with docAlpha will empower Acumatica customers to cost-effectively automate business processes and realize a greater return on their investment from their core business systems,” adds Moore. “We look forward to adding the domain expertise of our community to the collective knowledge of the Acumatica family.”

Platform capabilities provided by docAlpha 5.0 will allow Acumatica customers to:

• Automate A/P, A/R and other business processes end-to-end, eliminating manual data entry and driving approval workflows and transaction entry within Acumatica

• Transform existing documents and files into transaction data to inform business rules for process automation

• Gain control and visibility over your AP/AR and other processes while reducing cycle times

• Create and share reports to deliver business intelligence that creates greater visibility to processes and key performance indicators.

5 reasons why online video marketing is the new to-do

In 1941, the world watched the first TV commercial ever. More than 70 years later, with the booming of the internet and the social networks like Facebook, Youtube, Vine and others, the world witnessed a significant increase in video watching.
Due to this phenomenon, many businesses and web agencies in Lebanon and the world took advantage of this new opportunity by including online videos in their content marketing strategies. They were right to do so, and you should do the same.

Below are 5 reasons why online video marketing is the new to-do for any business willing to succeed online.

Youtube, a search engine not like any other
There’s no doubt that Google is the leading search engine in the world, without a serious contender. And in a totally different style, Youtube comes second. While Google has more than 100 billion searches per month worldwide, the video-based social network has more than a billion users who watch millions of hours of video. So with an optimized and interesting video, you can reach a huge number of viewers within days.
Another benefit of Youtube is the use of its online ads that can make any video be viewed by a specific target market. For example, if marketing for a music video, Youtube ads allow you to show it to users who are listening to the same style of music, and even songs for specific artists.
Finally, when a video is published on Youtube, it can be easily distributed on several other platforms in order to widen the reach.

Videos are also booming on Facebook
If Youtube is the second largest search engine, Facebook, with more than 1.65 billion users, is the biggest social network…ever! According to a study made in the end of 2015 by techcrunch, Facebook doubled its daily average video views from 4 billion to 8 billion in less than a year time. This enormous evolution created a rivalry between the social network and Youtube in video views.
In addition, according to Socialbakers, Facebook videos demonstrated to be the type of posts that is getting the most organic reach. Few years ago, due to an algorithm update, pages started depending on ads to reach more users, and without a media budget, it would become difficult for them to succeed. But here comes the videos.
Also, a media budget would be necessary to broaden the reach of your video campaign as Facebook ads proved to be an effective way to promote content in a targeted way.

Videos help people get connected and attached to a brand
It’s easier for humans to watch a video than read an article, as our brains process visuals faster than texts. In fact, a one-minute video is worth 1.8 million words. For this reason, memorizing a story told in a video is less complicated than one told in an article. This helps users remember the brand, the product or the service that is being marketed in a video, which keeps them connected.

Your competitors are doing it
The impact of videos is obviously known to everyone by now, as more and more businesses are trying to take the lead by producing such content. In fact, in the US, 87% of online marketers use video content, according to Hubspot. This shows that a big part of businesses started adding videos in their marketing strategy, and there’s is a high chance that your competitors are too, and are probably reaching and attracting your target audience.

Videos ROI
One of the most important points, and probably the biggest concern is the Return On Investment of videos. Many studies show that videos are the most effective type of content, and here are some stats from Hubspot to prove it:
Including a video on a landing page increases the conversion by 80%
According to Youtube, video consumption on mobile rises 100% every year
After watching a video, 64% of users are more likely to purchase a product
65% of decision-makers visit the marketer’s website and 39% call a vendor after viewing a video

In conclusion, using online video marketing to promote a brand, a product or a service is not a simple task to do, but is definitely worth doing. However, producing a video and paying to advertise it isn’t enough as the content is still king. Therefore, invest in coming up with a topic, developing and implementing it instead of wasting your time to create an unattractive video that won’t reach your objectives. So for a successful video campaign, collaborate with a web agency to plan and produce it.

10 Favorite Productivity Apps for Business Owners

Your business is running fine, but taking care of all the wok related to accounting, tracking the expenses, employees’ schedule, and answering queries and complaints of clients bogs you down. To overcome these constraints that a small business owner faces, using apps that can save your time and money is the best solution.
The app’s developers have gone all out to create utility-based apps. Choose the ones that work to make your task easy. Here is a list of some apps that are helpful for business growth and management.

Call Scheduler

When starting a business or trying to expand it, you require calling and talking to many persons. You might forget to call someone or miss out calling a critical client. The Scheduler is an app that helps you to pre-schedule any number of calls and text messages, by a fixed date and time. The app sends the messages and calls automatically. In case you cannot connect, it attempts to contact again.

Fuze

If you require an app that helps you to have conferences and meetings with your people, Fuze is the answer. This software can be used on all operating systems and devices. The best audio-visual quality allows you to host online meetings with up to 25 participants for free. Buy the pro-plan that allows connecting to 125 people at a low cost.

Producteev

A good manager of a company has to ensure that everyone working for the firm has a task assigned to him or her every day. You can now do this through Producteev, a free app that works on iOS and Android platforms. You get the app in regular and premium versions, designed to address the needs of organizations of varying sizes. You can assign tasks to individuals, create subtasks and implement privacy settings.

DocuSign

As the owner of business, you need to sign many documents related to your business or banking transactions and more. Going to a place physically takes up a lot of time. You do not need to rush back to your office from an important meeting or go to any location if you download the app DocuSign on your hand-held device.

Evernote

You need space to keep all useful information and ideas you come across every day. Evernote is like a journal that facilitates the storage of little pieces of information in one place. You can store videos and audio clippings, photos, files, and notes up to a maximum limit of 60 MB per month, in the free version. You have to pay a small price for the higher version that can store more data.

Kabanflow

If your business banks on people working from home or different locations, Kabanflow is an online task management app that can prove useful for you. The tool enables you to give an assignment to your colleagues to upload necessary documents and also assign due dates. You can easily visualize the workflow and communicate faster through this tool that works on the hand-held devices and the computer.

Basecamp

Members of your team may need to collaborate for completing a project. Basecamp is an app that provides a single view dashboard with links to a project. The app allows the project managers to exchange information and discuss the details through the discussion font and see files, tasks and the date of completion.

Paypal

Making regular payments is an essential part of business. To pay bills and make payments to different suppliers, you can use the Paypal that offers a convenient platform. Linking your accounts or debit and credit cards to the Paypal makes the transactions easy and fast. You can use it across all devices.

Dropbox

Dropbox is a file-sharing platform that offers many advantages to business owners. The application syncs documents across devices and you can reach them from any location. This is a reliable method of sharing files and folders with your group members for improved collaboration.

Clear

Time management is critical to running a successful business. Clear is a time-management app for iPhones and Android devices that you can use to plan and organize day-to-day work. The app also has the facility of setting reminders to help you. Through the justifiable program, you can pull down and pinch a task and swipe it off the screen once it is over.

Most of the apps mentioned above are free to use or offer a free trial period. Try using a few of them that suits your business needs. If you find that an application is not working for you, there are other flashiest apps, with similar functions, available. You will get some that will prove to be useful in increasing the productivity of your business.

No Matter What – you will still earn!

How many times have you offered a ride to friends and colleagues out of the goodwill of your heart? It may be that you are all going to the same place and since you have a vehicle and will be driving, they all ask if they can ride along with you. You kindly offer them your services. What if I was to tell you that you can continue to do so and the only difference is that you would be charging them for the services?

THE BENEFICIARIES

THE OWNER OF THE CAR RENTING CLONE

The script allows drivers to rent their car for a particular journey to other passengers who want to travel with them. For every car that is booked out for renting on your site, you get a fixed amount. You also get an extra set amount for every passenger that chooses to ride in the rented car. The set amount is usually a fixed percentage of the fare that the driver is charging his passengers.

THE DRIVER

It is only fair that the driver of the rented car in questions gets to benefit from this arrangement. Otherwise there is no incentive for using this service. For every passenger who rides in his car, he gets a preset amount. The more the number of passengers, the more his income. Therefore there is every incentive for the driver to rent his car; this way he can get his petrol expenses as well as wear and tear charges and maybe get some extra too.

The benefit of such a system is that everyone who travels benefits in some way or the other be it by way of revenue, or reduced fare.

The owner of the script will obviously get his percentage commission too.

WHAT ABOUT CAB SHARING SCRIPT?

It would make you the proud owner of an online cab sharing business. Anyone who has booked a cab to travel from A to B will input their travel details on your site i.e. date, time and number of seats available on the route. Other passengers who are going to the same place on that day can opt to share that particular cab. The script owner will not only get a set commission from the person who has advertised his ride on the site but also from the other passengers who have decided to share the cab with him. Apart from the script owner getting an income, the rest of the passengers get to travel to their destination at a fraction of the original cost. Isn’t it just a win-win situation?

ON A SERIOUS NOTE

As the way things are going as far as global economy is concerned all of you need to look at alternate ways of earning to help make our ends meet. What better way than to invest on one of these scripts? The beauty of this business is that it will never go under because everyone has to go one place or the other, and they would need a commuting medium. By using your services, they are ensured a cost effective and comfortable ride.

By investing in an online business like a cab sharing script or a car sharing clone, you will surely secure your future.

10 SEO Terms You Should Know About

What is a backlink? What is 404 error? What’s the difference between 301 & 302 redirect?… If you are a business that delegated the SEO activities to an SEO agency, then you have definitely asked about, or maybe checked on Google, the meaning of some of these terms. Well, as an SEO company, we were approached by several of our clients in order to clarify some of the “technical” words used in our reports and recommendations.

For this, we decided to make it easier on everyone by creating a not-so-technical guide for 10 SEO terms everyone should know about.

Let’s start..

1. 301 vs 302 redirect: 301 redirect is a permanent redirect of a page, stating that it no longer exists and that it has been moved to another location, to another URL. A 302 redirect is a temporary redirect, which informs search engines that the page, for a reason or another, does not currently exist but will be back later on. Asking yourself what is the difference in terms of impact? Well, we advise you to always use the 301 redirect for a simple reason: it is more SEO friendly than the 302 redirect.

2. 404 not found error: When you or your website’s visitors see this error, it means that the page no longer exists, and hasn’t been transferred to another page either. In another term, neither a 301 nor a 302 redirect has been used. If the page removed doesn’t have another related page to redirect to, use one of these solutions: 1) create a 301 redirect to the homepage, 2) build a creative 404 page giving the option for the visitors to choose where to go.

3. Alt text: It’s a description of an image allowing visitors facing visual issues to understand what the picture is about. While this seems not really important, it is advised that every image on a site has an alt text, not only for visitors, but for search engines also. It helps them know what the image is about in order to show it in search queries.

4. Anchor text: It’s the text used on a page that links to another page. Generally, an anchor text is recognizable by being dark blue and underlined. It helps both search engines and visitors understand the destination page once clicking on the anchor text.

5. Canonical URL: It’s a tag that tells search engines which is the original URL of the page, in case of duplicate content. Normally, having duplicate content harms SEO, however, in some cases, it’s not really an issue. For example, in an ecommerce website, the same product can be accessed through different URLs, so here comes the role of the canonical URL to set things straight and point out the original one.

6. Backlinks: These are links present on other websites that lead to yours. This is one of the most important SEO practices and is part of the off-page optimization of a website. The number of backlinks to your website reveals its popularity. However, be careful, as backlinks acquired in an unethical way can actually harm your website ranking instead of benefiting it.

7. Black hat: Talking about unethical, black hat refers to improper techniques used to empower the ranking of a website. The most common tactics considered black hat by search engines are spamming and keyword stuffing.

8. Google Panda: It seems that Google loves animals for naming their algorithm updates accordingly. Panda is an update launched in 2011 that favors high-quality content over low-quality content. In other terms, websites with high-quality content have a better chance to appear before websites with low-quality content on search results.

9. Google Penguin: Even though penguins are cute and harmless animals, Google Penguin can hurt your website badly. It’s also a Google algorithm update, introduced a year after the Panda update, that has the role to punish websites with backlinks acquired with black hat techniques.

10. Google Hummingbird: Not sure if Google is still a search engine or it turned into a zoo. Google Hummingbird is another algorithm update introduced in 2013, that focuses on understanding the real purpose and the exact information needed behind a search query.

These 10 terms give you a better understanding of SEO jargon and can help you improve your website’s results. However, this is only a basic guide, and, as you know by now, SEO is way more than just that. Let us know whenever you encounter a recurrent term that isn’t in this list, and if found appropriate, we will add it.

6 Hot Tips to Rock Your Social Media Results

Social media is a powerful way to build a following, turn prospects into leads, and drive sales.

One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts.

If you aren’t getting the social media results you are looking for, perhaps it’s time to look at new tactics.

If you are ready to get more out of your social media marketing, here’s 6 techniques to try:

1. Use Facebook Live. Video marketing is a powerful addition to your marketing mix. But live video is shown to keep users watching for 3 times longer than a recorded video.

Fans love the feeling of listening to what you have to share in the moment. Try answering questions and providing tips while live.

Other ways to use Facebook Live is to broadcast an update when you are networking or attending events. Or share a Facebook live update on any launches coming down the pipe.

2. Offer Opt-In Gifts to Grow Your Marketing List. People can’t resist getting a checklist, blueprint, app, or white paper that offers valuable information.

When you give value first, it goes a long way to building trust and rapport with your followers. Plus, this allows you to capture your social media leads into your email marketing list.

Give them something they can’t refuse and send them to a landing page to sign up. That way you can keep in contact via email sharing additional offers and information in a drip campaign.

3. Invite People to Take Action. Be strategic with your calls to action to get the most out of your social media efforts.

In addition to sharing a mix of posts, be sure to offer ways your fans can dive deeper with you. This can include a free consultation, special offers and discount deals, webinars, participation in your Facebook group, and more.

4. Build Your Fan Base Organically. Never hire someone from Fiverr who can add 10,000 fans for a fee. This is a bad idea on many levels.

Instead, find groups with people in your target audience. Be helpful. Start real conversations. Invite them to join your social media page or group.

Don’t be afraid to reach out with private messaging to respond to questions they have or share resources or advice.

So don’t buy followers. It’s about quality of followers, not quantity. It’s better to have 1000 raving fans you have attracted, than to have 10,000 fans who don’t really know you or have investment in the connection.

5. Offer a Mix of Post Content. People love variety. Be creative and provide a variety of content formats including how-to articles, videos, graphics, and infographics.

An ideal content marketing strategy is to always keep your target market in mind and post what you think they will best want to receive from you.

6. Post at the Ideal Time for Best Exposure. Timing is everything. If you share an incredible post, you want to ensure the most people possible can see it!

There are many social media tools to help you see the best times to post content to reach the biggest audience. This may vary from platform to platform.

So don’t guess when you can use analytic tools with reports that help you identify the ideal time to post.

Social media is evolving and growing fast. There is a lot of opportunity get leads, drive sales, and build a following but you have to get creative. You can’t just rely on the old tactics you have used in the past; you need to implement new techniques and tools if you want to stay ahead of the competition.

3 Reasons why your website speed matters

In general, people don’t like to wait, wherever they are, whatever they are doing. Everywhere we are, we witness impatient people cutting the line. It’s in the human’s’ genes to get what we want when we want. And this applies also on our digital life. When looking for a piece of information on the internet, we might check several websites in order to find it as we need a clear answer straight away. Therefore, it is in the businesses benefit to have a website with a fast load time. But don’t worry, it’s up to the web agency who is creating the website to make it fast.

Here are 3 main reasons why your website should open in less than 2 seconds:

Yes, Website Speed IS an SEO Factor

The fight for high ranking on search engines will never end. Every day, millions of businesses do their best in order to position their websites higher than the competition. For this, regular activities should be performed to optimize a website. And one of the very important factors of Search Engine Optimization (SEO) is improving website speed.

Google has secrets. Some of them are still undisclosed, and others have been revealed. What is no more a secret for SEO agencies, due to an announcement made in 2010, Google doesn’t like slow websites; therefore, they could be penalized in ranking. Of course, no business would want that, or else it will be outperformed by the competition with faster load page.

Faster access to information = better user experience

Active internet users are faced with hundreds of information daily. This shows that the internet keeps them busy. And we all know that no busy person like to wait. So once users visit a website, they expect to receive the information needed as soon as they click on a page. Otherwise, they will look elsewhere.

This not only affects the user experience but also, in a more complicated way, the ranking of the website. To explain this point, we need your full attention. When a user accesses a slow website, he tends to quickly move away from it. The results of this action are 1) a high bounce rate (the percentage of website visitors who leave a site after viewing one page), 2) less opportunities for the content to be shared which is also an SEO factor, and 3) Google registers the website as irrelevant to the user’s need. As you can guess, these 3 points have a direct relation with the ranking of the website in SERP as it won’t be considered as a significant source of information.

Mobile internet users are on the rise

Since the big wave of smartphones, more and more people are accessing the internet via their mobile. In 2014, 94% of internet users in the Middle East surfed the web with their mobile. This represents a huge number for any business operating in the region. The main reason for users connecting online via their mobile is that they’d need information on-the-go, in other terms, as quick as possible. So making them wait results in the same consequences as the previous point.

In addition, a fast website speed is crucial for online stores, for the reasons mentioned and more. In 2015, around 50% of online shoppers used their mobile to purchase, which also represented a promising opportunity. Therefore, building an ecommerce website with a fast load time increases conversions. How? Well, as you probably know, in order to purchase online, a user passes through a process of several pages. So, a customer attempting to buy from a slow website will end up abandoning his cart.

In conclusion, several studies showed that internet users would wait on average 2 seconds for the page to load before losing patience. According to KissMetrics, a load page of 2 seconds has an abandonment rate of 10%. This rate increases to 25% when adding 2 more seconds to the load page. There are several tools to make sure that the web agency, when building your website, took into consideration the website speed. For example, check Pingdom in order to see if your site fits in the average or needs optimization for a better performance.

5 WordPress Tips That Will Make Your Blog Better

WordPress is a cornucopia of plugins, themes, and countless different techniques that are supposed to help you beat the competition. Yet all these additions are getting massive, bigger and, to be honest, not exactly simple to use. Have you been searching for simpler ways to use WP but without success, for far too long? 411Locals will help you with some of the easiest WP hacks for blogging:

You Can Master the art Of Coding without Actually Coding

It’s about time for you to learn how to use shortcodes! They are special tags you can insert in the body of your post, which make a suggestion for more complicated coding. Whenever WordPress checks one of these tags in a post, it automatically replaces it with the corresponding HTML equivalent. Check out the examples:

[ audio ]– embeds an audio file and displays a basic audio player in the page
[ gallery ]– creates a basic gallery based on a set of images
[ video ]– embeds a locally-hosted video in the page
NB! type these shortcodes without blank spaces

Get Rid Of “Uncategorized” Posts

“Uncategorized” is your default category & as such, it adds no value to your posts. Proceed with this: From the left-hand menu, go to Settings > Writing, and switch the Default Post Category to whatever you want – for instance, your most frequently used one. Alternatively, you can rename the default category itself. This way, you can alter the category of your previous “uncategorized” tagged posts.

Get The Perfect Image Size With Ease

The most irritating experience when you create your blog post (apart from starting it) is to see how your image doesn’t fit, making your work amateurish. Instead of resizing, re-previewing, rechecking and what else not, you can use the following hack:

You should simply change the default media size for your uploaded images.

When you opt for “Thumbnail,” “Medium,” or “Large,” WordPress pulls those pre-set image sizes from your blog settings. The “Large” category can fit the full width of your post layout. Do the following – from the left-hand WordPress menu, choose Settings > Media, and adjust the “Max Width” and “Max Height” settings to fit your blog sizes. You can also set the “Medium” size to take up 1/3 of your post layout, then use these “Medium” images such as feature images for your posts, by aligning them to the right, and set the “Large” size to fill the full width of your post layout.

Use the “Inspect Element” option in your Chrome browser to determine the maximum width.

Right-click anywhere inside the text of your post, and choose “Inspect Element.” Here, you can access the web code of your page. Point your mouse at the highlighted separate parts of your blog design, along with a display of height and width of the element. You can judge the right post size from here. Even more, you can go on the right-hand side of this new code window and click the tab for “Computed.” You should see a graphic of boxes with numbers in the middle. They show the size of your post, with the first number indicating the width.